Search Engine Optimization(SEO)
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SEO Marketing Plan
See exactly what I’d do to help your company boost your website traffic by up to 400% in 90 days.
Designing Your SEO Marketing Plan
Hundreds and thousands of your competitors are fighting for the coveted #1 spot for your targeted keywords. How do you ensure that your strategy will secure you that spot?
It starts with getting a crystal clear understanding of WHO your best customers are and how you can solve their deepest pain. From there we’ll need to identify what they are searching for and why.
Finally, I’ll show you what type of content deserves to rank #1 in Google and other search engines.
Wondering if your website deserves to rank #1 in search?
My 6-Part System for Winning at SEO
Customer Avatar
My team will work with you to build out a complete profile of your best customers.
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In order to market your product or services successfully we need to get a clear understanding of WHO your customers are, where they like to spend their time online, and what challenges keep them up at night.
Asset Development
We’ll build out unique assets to satisfy what your customers are looking for.
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At this stage we’ll spend the bulk of our time creating content.
We’ll need to answer the following questions:
- What keyword/intent am I targeting?
- What assets will satisfy that search?
- Where should I publish that asset?
Promotion
I’ll place your marketing messages in front of all your best customers.
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I’ll use a combination of paid advertising and media outreach to easily and affordably get people attention, push them to your assets, and ascend them to leads and customers.
Intent Based Keyword Research
SEO starts with intent. I’ll help you identify the context behind every search query.
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Everyone who goes to Google to start a search is looking for something. For every keyword that they use, they have a specific intent. Behind every intent there is a context or why.
My job is to understand the WHY for every search query so we can build out the correct asset to solve it.
Optimization & Ascension
Now it’s time to optimize each asset for traffic and create an ascension plan.
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Remember that traffic isn’t your end goal. Your real goal is to generate leads and sales for your business. We need to tell each site visitors what to do next and those directions need to embedded into the asset.
We’ll need to answer the following questions:
- How will our customer find this asset?
- What is the next logical step in their buying journey?
Measurement
Frequent evaluations of campaign progress around your defined objectives.
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I’ll send you monthly metric reports identifying all our winning campaigns, as well as opportunities to improve.
